http://www.thedesignblog.org/entry/flying-apartments-systems-the-future-of-mobile-residences/
How can we live on the sky?
"marketing" is the promotion of products, especially advertising and branding. According to the article, there are two different approaches ; scientistic, artistic in terms of marketing. But, it is hard to apply to marketing successfully because we can choose only one approach. This means marketing can be an art or a science. As a view of designer, artistic perception attract customers, but it might just fancy things. Sometimes, marketing need scientific approaches, but without design it is not available to attract customers' eyes. I think design is a part of business. To attract customers designers should think scientific and artistic part of marketing.