Tuesday, June 2, 2009

Is marketing an art or a science?

http://sethgodin.typepad.com/seths_blog/2009/05/is-marketing-an-art-or-a-science.html

What is marketing?

"marketing" is the promotion of products, especially advertising and branding. According to the article, there are two different approaches ; scientistic, artistic in terms of marketing. But, it is hard to apply to marketing successfully because we can choose only one approach. This means marketing can be an art or a science. As a view of designer, artistic perception attract customers, but it might just fancy things. Sometimes, marketing need scientific approaches, but without design it is not available to attract customers' eyes. I think design is a part of business. To attract customers designers should think scientific and artistic part of marketing. 

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