In this month, I am reading this book, All Marketers Are Liars. Actually, I just pick this book in some book store, then I cannot stop reading it.
-Jackson Diner "The success of the restaurant isn't related to how good the food is now. It's related to how good the story is."
Step2: People notice only the new and then make a guess. "Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased because it creates an emotional want, not because it fills a simple need.
The venerable Heinz ketchup packet above has been around since 1968. Forty-two years later, they finally got around to a re-design. The new packet holds three times as much ketchup--perfect for me, since I normally use three of the old packets for the average order of fries--and can be used in "squeeze and pour" or "dipping" mode: