Saturday, October 16, 2010

menu using iPad

I already thought of this idea. One thing that I concerned about the pictures of dishes. Technology makes possible to get dinner now branding on screen is an important issue.

Wednesday, September 29, 2010

Tuesday, June 8, 2010

: The Power of Telling Authentic Stories in a Low-Trust World

In this month, I am reading this book, All Marketers Are Liars.
Actually, I just pick this book in some book store, then I cannot stop reading it.

-Jackson Diner
"The success of the restaurant isn't related to how good the food is now. It's related to how good the story is."

Step2: People notice only the new and then make a guess.
"Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased because it creates an emotional want, not because it fills a simple need.

The Future of Restaurant Design Series

I found some interesting event related to my thesis topic.

I am going to attend this event.

Connect with Consumers who matter to your business


Now, collaboration is important in this world. So, People who has collaborative abilities called T-shaped people.

T shaped people

I shaped people

Tuesday, April 27, 2010

Monday, February 8, 2010

redesign ketchup packet

The venerable Heinz ketchup packet above has been around since 1968. Forty-two years later, they finally got around to a re-design. The new packet holds three times as much ketchup--perfect for me, since I normally use three of the old packets for the average order of fries--and can be used in "squeeze and pour" or "dipping" mode:

It's so incredible.

Wednesday, January 13, 2010

Monday, January 11, 2010


Mag+ from Bonnier on Vimeo.

I think it is almost same concept with one of classmates in interactive design 2 class. I don't know what's going on this project. But, it can be a good example for resturant menus.

Friday, January 8, 2010

대장금에도 나왔지만 우리나라는 재료의 조화를 중시. 오색(五色)으로 된 음식을 먹어야 영양분 섭취에 균형이 잡힌다. 한가지 색에 편중된 식사는 영양분의 불균형으로 몸에 좋지 않다.
비빔밥은 오색의 갖가지 재료가 들어있어 그것 하나로로 충분히 균형잡힌 식사가 가능하다는 점에서 영양 섭취를 위해 부수 반찬들을 필요로 하는 다른 메뉴보다 경제적이고 효율적. 비빔밥 만큼 영양이나 효율면에서 경쟁력을 가진 메뉴는 없을듯.

Thursday, January 7, 2010