Tuesday, June 8, 2010

: The Power of Telling Authentic Stories in a Low-Trust World

In this month, I am reading this book, All Marketers Are Liars.
Actually, I just pick this book in some book store, then I cannot stop reading it.

-Jackson Diner
"The success of the restaurant isn't related to how good the food is now. It's related to how good the story is."

Step2: People notice only the new and then make a guess.
"Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased because it creates an emotional want, not because it fills a simple need.

The Future of Restaurant Design Series


I found some interesting event related to my thesis topic.

I am going to attend this event.


Connect with Consumers who matter to your business


Now, collaboration is important in this world. So, People who has collaborative abilities called T-shaped people.

T shaped people


I shaped people