In this month, I am reading this book, All Marketers Are Liars. Actually, I just pick this book in some book store, then I cannot stop reading it.
-Jackson Diner "The success of the restaurant isn't related to how good the food is now. It's related to how good the story is."
Step2: People notice only the new and then make a guess. "Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased because it creates an emotional want, not because it fills a simple need.