No artificial anything!
First, I choose whole foods from eating action.
Of course, food ad need eating scene because owners have to make customers buy their products, and show good aspects of taste. But, in terms of food AD, eating food scene is very common.
If all food companys show just eating their products, the ad is not creative.
When I first considered concept from common activities, I could come up with idea easly.
After I discussed with professor shin, I decided to make concept as non-directed way.
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